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Stock Footage:
SURVEY
RESULTS
Responses: 50
What is your gender?
Male
Female
Prefer not to say
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What genre of music do you prefer most?
Rock
Indie / Alternative
Other
Pop
Rap / Hip-Hop
Country
Classical
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How often do you watch music videos?
Occasionally
Rarely
Very often
Never
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Do you prefer music videos that focus on performance or narrative?
Performance
Both
Narrative
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Where do you watch music videos?
YouTube
Social Media
Music channels
Other
Band / artist website
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What was the last music video you watched? Did you enjoy it? What did / didn't you like about it?
Some examples of responses:
'The last music video I watched was Anima by Thom Yorke. I loved the visuals & choreography!'
'I watched an Ariana Grande video but I personally didn't like it as it was very cliche'
'Kiwi - Harry Styles. I liked how the video offered a contrast of the lyrics to Kiwi, which was an interesting & creative take on the song.'
'Smells Like Teen Spirit - Nirvana. I enjoyed how they showed the band performing.'
'Once upon a dream by Lana Del Ray. I liked the use of aerial silks as it is unique & alternative compared to other videos.'
'I watched Life On Mars by David Bowie & loved the visuals. It's simple but effective'
'I recently watched some of Ok Go's videos. I love the effect they create.
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What do you expect to see in a music video?
Some examples of responses:
'Strong choreography & performance'
'The artist'
'The music being converted into a narrative'
'Cool aesthetics'
'I expect it to have a good story & cool visuals'
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Do you feel as though music videos are more successful when they feature the artist?
Yes
No
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Do you feel that technical aspects (such as camera angles, shot types, etc) are important in music videos?
Yes
No
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56%
41%
2%
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44%
28%
12%
10%
4%
2%
0%
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45%
26%
15%
13%
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48%
38%
12%
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43%
39%
8%
6%
2%
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61%
38%
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85%
14%
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OVERVIEW
By surveying a diverse selection of 16-25 year-olds, I collected useful information which I will use to influence the direction I take with the production of my music video. In my statement of intent, I stated that I believed the majority of young adults had a higher interest in less mainstream music. The survey results support this belief as it is clear to see that Rock & Indie / Alternative music are by far the most popular genres with a combined percentage of 72%, whereas pop music only received 10%. From this, I know to choose a song which will correspond with the interests of my target audience.
The results also show that music videos are more popular with my target audience when they focus on performance rather than narrative. This was interesting to see as I personally prefer music videos with a narrative as it can be used to visually tell a story & show the meaning behind the lyrics. I will aim to portray both performance & narrative elements in my video to suit my own interests as well as attracting my target audience.
I also found that 85% of 16-25 year-olds feel that technical aspects are important within music videos. This is something I highly agree with & therefore will take into consideration when producing my music video. I will consider the connotations associated with different shot types & camera angles to show the various ways in which meaning can be conveyed.
Overall, I found the survey results very interesting & will use the information to ensure that I am effectively targeting my audience.
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