Stock Footage:
Brief 4: Music Video & Online
Requirements of the brief:
You work for an independent media production company. You have been given the task of producing a three minute music video for a fictional pop band / artist signed to Sony Music, & the working website for the band / artist.
You may use an existing song for your music video (this does not need to be copyright free).
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The music video must feature a narrative appropriate to a music video (e.g. a performance montage, a linear narrative illustrating or commenting on the song, or a mix of performance montage & other narrative elements).
The web pages must promote the band/artist to its target audience & enable fans to interact with them.
Summary of brief requirements:
- Statement of intent
(approx. 500 words)
- Music Video:
One, three minute music video
- Distribution channel:
Content must be suitable for broadcast on streaming sites such as YouTube & age appropriate for young adults from the age of 16.
-Number of web pages:
One homepage & one linked page
- Cross-media production target audience:
A fun-loving 16-25 year old mass market demographic.
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There must be a clear sense of branding across the two elements of the cross-media production
Production detail:
The production of the music video must include (as a minimum):
- Range of camera shots, including shot distances, angles & movements as appropriate to a music video.
- Editing of footage appropriate to the genre of the music video audio track.
- At least two different settings (this may be the same location with a significantly different use of mise-en-scene & / or lighting or two different locations).
- At least two characters representing at least two different social groups.
-Graphics / titles to include the name of the track & the name of the band / artist.
The production of the web pages must include (as a minimum):
- Original audio or audio-visual content appropriate to the band / artist's webpage.
- A minimum of two original images, (with at least one different original image on each of the two pages) that promotes & reinforces the brand identity of the band / artist(s) (for example these might feature the band / artist or fans).
- Appropriate conventions of website design, including an original title & logo for the band / artist's webpage & a menu bar.
- Text introducing the band / artist.
- Working links from the home page to the other page.
- A range of appropriate media language techniques (typography, images, fonts, background, logos, etc.) as appropriate to the purpose of the website.